How Tire Business Goes Digital?


Being established in 1949, our client has been making tires for vehicle industry for more than seventy years.

Driven by enthusiasm and advancement, they make tires with quality designing and thorough testing systems that join present day style with state of the art innovation.

They required an exceptionally captivating site that impeccably grandstands the large number of tires they make with striking designs and simple route.

They maintained that the site should have fast stacking website pages and a decent webpage construction to further develop indexability and SEO rankings.

Key Challenges

The client expected an online business site to exhibit every one of the tires with appropriate depictions, usefulness and the particular season to utilize them.

Remembering that a 70 years of age organization has been fabricating tires since ages, the site expected to incorporate its wide assortment.

The site must be responsive with a decent navigation. Likewise, it ought to have the adaptability to stumble into a great many gadgets to offer a consistent client experience.

The site would hold a profoundly unambiguous search utility for the clients so they can pinpoint and find the very kind of tire or embellishments they are searching for.


We began with the 'Venture Understanding' stage, in which we tended to and wrote down every one of the particulars as to every prerequisite of the client. The team started with the planning of the landing page, item listing page, item info pages, and so on subsequent to getting the far reaching details from the client. When the wire-casings and perceptions were created, it was imparted to the client for their criticism. Further, we assessed the particulars and characterized the assets, innovation, and cycles that we will require for the execution of the undertaking. We dealt with the code-base of the site which was based on Drupal and Symphony system.

There was a current site of the client which had every one of the information and it was based on Symphony so we changed the API of the site according to the new details and prerequisites. We empowered tire scan in the site for different levels like model, hold design, and so on. Likewise, we executed examination choices and classification wise pursuit. Thus, when a client looks for a particular tire, the posting will show on up the Drupal site in the wake of querying the Symphony site data set utilizing the API. Taking into account the cost, we have picked MySQL for the server end database in light of its massive versatility, accessibility, and execution at a less expensive rate. The E-trade webpage expected to help 3 kinds of clients:

  • Website Admin: The clients who are liable for the administration of the whole web based business site that incorporates every one of the items, orders, items, clients, and so on.
  • Registered Users: Users who have previously enrolled themselves can sign in to their record and purchase tires, show earlier buys, ask for item buy, request payment help, keep up with their own profile, and so on.
  • Visitor Users: The clients, who have no earlier records, can peruse the sites to look for tires and buy them without signing in to the site.

Further, the landing page is planned so that it incorporates the organization logo, pivoting included item flag, buying guide, new products, tire recommendations for a particular season and vehicle, remarks, and so on. The header segment, which is normal across every one of the pages, has the search bar for the guests to look for the item as well as classification of the tires, outline, and so on. Additionally, for the footer area, which is likewise normal across all pages, there is the Sign Up choice for the guests to make their account, Privacy Policy, Sitemap, Social Media joins, and so on. We involved breadcrumb navigation for both item posting and item detail pages. There is likewise a picture board that shows numerous pictures of the tires as per different necessities and classes. The definite tire portrayal tab opens to a segment showing a point by point depiction of the tires to the guests so they can get hold of precisely exact thing they need. Added to this, we have likewise made a Login and My Account page for the registered clients to login into their generally existing accounts, a contact page for clients to send questions or ideas, a New User enrollment page, View Cart page, Checkout page, and so on. The back-end comprises of an administrator board that empowers the clients to deal with the content and web journals of the whole web based business website. It gives start to finish admittance to every one of the areas and parts of the site. We have carried out a dependable payment gateway that serves a few payment portals to guarantee shoppers get an issue free payment experience. We assembled a natural informing framework inside the super administrator board to let the administrator answer client inquiries through the Live Chat choice. During each place of the creation stage, we directed a complete code tests and many rounds of checking to avoid any bugs and deficiencies in the web based business structure to guarantee that the guests and crowd have a consistent client experience. We tried to stick to the SEO guidelines stringently for site pace and saved it beneath the level for the connected SEO benefits. We have taken exceptional consideration in fostering the UI to furnish customers with a remarkable connection point while visiting the application, showing things, keeping up with records, or making payments as an appealing and bother free site will guarantee customary visits from the guests and purchasers.